Storyscaping
This concept became very popular in the marketing industry with the publication of the book "Making Stories: Stop Creating Ads, Start Creating Worlds" by Gaston Legorburu and Darren McCall.
Storyscaping - How To Discuss
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This concept became very popular in the marketing industry with the publication of the book "Making Stories: Stop Creating Ads, Start Creating Worlds" by Gaston Legorburu and Darren McCall.
